The COPYGOLD blog

Here you'll find the things and events that inspire and shape the work of New York-based advertising copywriter Katja Bartholmess. A trend spotter, fashion friend, globetrotter and party host, she promises to entertain and delight. -- Tends to be opinionated, so read at your own peril.

Topic “English”

Expert Article: Social Media & Beauty

Just in: GCI magazine published my article on social media's lessons for the beauty industry.

The September issue of GCI, the leading industry magazine for the global beauty industry, just published an expert article I co-wrote with Ron Robinson of BeautyStat.

Titled Learning Social Media's Lessons it deals with the following topics:

Branding Lessons from Brands I Love #3

Read what Ido Leffler, co-founder of natural skincare brand Yes to Carrots has to say about staying true to your brand.

For this monthly interview series, I have been talking to beauty, fashion, and lifestyle brands that have a firm place in my heart and a firm grasp on how to put their products and services front and center of their audiences.

Today's brand: YES TO, Inc

Branding Lessons from Brands I Love #2

Read what Dr. Dennis Gross Skincare's CEO had to say about their approach to keeping their skincare brand connected and relevant.

For this monthly interview series, I have been talking to beauty, fashion, and lifestyle brands that have a firm place in my heart and a firm grasp on how to put their products and services front and center of their audiences.

Beauty goes social media -- but how?

The leading ladies behind digital marketing efforts of beauty giants talk about how to navigate the world of social marketing.

Whenever someone mentions the possibilities of digital and social media for the beauty industry, faces light up. But soon enough, smiles give way to furrowed brows and questions: How to get a handle on it? How to monetize it smartly? How to do it right?

 

Branding Lessons from Brands I Love

The co-founders of Rent The Runway, a service that allows customers to rent rather than buy dresses answered my questions.

Today, I'm excited to share the first edition of "Branding Lessons From the Brands I Love" with you.

For this monthly interview series, I have been talking to beauty, fashion, and lifestyle brands that have a firm place in my heart and a firm grasp on how to put their products and services front and center of their audiences.

In the hope that my curiosity yields findings that may inspire you and your work, I'm sharing the answers with you.

Women rule the World ... Wide Web

84% of social media networking sites are dominated by women. Let's market to them in a fun, engaging and, above all, two-sided way.

“A recent blog post tracker revealed that there are 126 million blogs on the Internet today and 84 percent of social networking sites are dominated by female members — a lot of opportunity to engage.” Virginia C. Drosos, president of global beauty of P&G Beauty & Grooming

Mindy Grossman at CEW

Women in Beauty series highlights one of the world's 100 most powerful women.

"Who was number 1? Oprah?" asked Mindy Grossman's daughter when she heard that her mother was voted one of the world's 100 most powerful women by Forbes Magazine.

SOCCX's 1st branded magazine published

German fashion retailer SOCCX just published its first branded magazine, written by yours truly!

Just received a bunch of branded magazines from German fashion retailer SOCCX in the mail.

They teamed up with me and I developed the voice and write the articles. Great fun and a great mixture of advertising, branding and editorial.

I hear the customers are snatching up the issues like there's no tomorrow -- and I look forward to working on the next one!

Men & Cosmetics

A personal observation about packaging preferences of the male set.

You shower like we do, you groom like we do, you use deodorant and fragrance like we do (well, you use a little more). But dear men, I do not understand why all your cleaning and grooming products have to look like they contain something inflammable or even explosive.

Would you really stop showering if your shower gel stopped resembling a container of heavy duty machine oil, fit for a Formula One race car?

I really wonder ...

Trendwatch Beautyfoods

An article about Beautyfoods

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